Our mission draws from humanity’s most enduring quest for makrobiotikos – the art of long life that Hippocrates first articulated. This wasn’t merely about longevity, but about living with sustained vitality and harmony. Hippocrates understood that true health emerges from balance: the right foods, prepared properly, consumed in harmony with natural rhythms.

Christoph Wilhelm Hufeland revitalized this Hippocratic wisdom in his groundbreaking work “Makrobiotik oder die Kunst, das menschliche Leben zu verlängern” (1796). He recognized that Lebenskraft – life force – could be cultivated and preserved through conscious choices about nourishment. Hufeland emphasized that foods closest to their natural state, minimally processed and consumed fresh, contained the highest concentration of this vital energy.

This macrobiotic principle found powerful expression in the work of Norman Walker, who lived to 99 and spent decades demonstrating how fresh vegetable juices could unlock extraordinary vitality. Walker understood that juicing liberated nutrients from cellular walls, making them immediately available to nourish and rebuild the body. His emphasis on daily fresh juice consumption as a cornerstone of longevity directly embodied Hufeland’s Lebenskraft principles.

Building on Walker’s foundation, Max Gerson and others like Sagen Ishizuka refined therapeutic juicing protocols, demonstrating how concentrated plant nutrition could
support the body’s natural healing wisdom – what Hippocrates called vis medicatrix naturae, the healing power of nature.

Just as Helios, the sun, provides the original life force that plants capture and concentrate, our cold-pressed juices deliver this solar energy in its most bioavailable form. Aristotle’s eudaimonia and the true Epicurean understanding of pleasure align perfectly: genuine flourishing comes from pure experiences that nourish deeply.

Our mission becomes: reviving the ancient macrobiotic art through solar-concentrated nutrition, following Walker’s path of daily vital nourishment to help people achieve the Hippocratic ideal of long, flourishing life – liquid sunlight that feeds the life force within.